‘Batman v. Superman’ Date Shift Shows Summer Movies Aren’t Just for Summer

Talisha Harrison:

Honestly I would have loved to see this film go against Cap. But I’m glad that it’s coming out regardless.

Originally posted on Variety:

Summer films aren’t just for summer anymore.

“Batman v. Superman: Dawn of Justice” may have blinked in its release date stare-down with “Captain America 3,” but by moving out of May and into March, the comicbook film signals that Hollywood is opening its eyes to the fact that moviegoing can be a 12-month-a-year proposition. Now, the superhero mash-up will be the first film starring the Dark Knight not to debut during the summer, something that would have been all but unthinkable a few years ago.

“If you have a great film, people will come no matter when it’s dated,” said Veronika Kwan Vandenberg, president of Warner Bros. international distribution. “It’s a bold move, but we’re taking it because we think it’s such a great film.”

Warner Bros.’ confidence was bolstered because of its recent success launching films such as “Gravity” and “The Lego Movie” in October and February respectively, and…

View original 564 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s